Skims introduces 'All-Star' campaign to debut men's collection

Skims, the shapewear brand for women that was jointly founded by Kim Kardashian in 2019, is entering the men's wear segment with the formal introduction of Skims Mens. The announcement was accompanied by an 'All-Star' campaign showcasing famous athletic figures such as Neymar Jr, Nick Bosa, and Shai Gilgeous-Alexander. Donna Trope, an established collaborator with Skims, took the campaign photos. The featured athletes were chosen for their outstanding achievements, individual style, and capacity to resonate with diverse audiences, as specified in a media statement.

Kim Kardashian, the founder and creative mind behind Skims, remarked on the brand's expansion into men's wear as a significant development and a demonstration of the brand's dedication to catering to all. Having celebrities like Neymar Jr, NBA All-Star Shai Gilgeous-Alexander, and NFL's leading defensive player Nick Bosa onboard for the launch campaign underscores Skims' evolution into a brand that prioritizes comfort for all, not only women. Kardashian expressed great excitement about this new phase for Skims and eagerly anticipated the public's reaction to the wide array of merchandise.

The Skims Mens collection ranges from meticulously designed briefs to ultra-comfortable boxers, tees and tanks, all focusing on comfort, fit, and outstanding flexibility. The initial release of Skims Mens includes three unique collections. 'Cotton' comprises foundational items made from a plush, medium-weight cotton blend. 'Stretch' covers fundamental pieces that retain their structure. 'Sport' was created specifically to boost sports performance with gently compressive base layers.

The exclusive venue for the men's collection will be Skims.com, with sales commencing on October 26 at 9 AM PST. Sizes vary from XS to 5X, and the pricing ranges from $16 to $54 for single items and $42 to $98 for bundles.

Jens Grede, CEO and co-founder of Skims, affirmed the brand’s decision to venture into the new category after noting an increase in male customers who have accepted the brand’s existing offerings. Men account for over 10% of Skims' current patrons. Grede also highlighted the exciting opportunity presented by the $111 billion US men's apparel market to expand the business, engage with new demographics, and revolutionize new sectors for future consumers.