Men's Week in Milan: Exciting additions from Dunhill and Martine Rose for June's event

Milan: Dunhill and Martine Rose to join June's Men's Week

The upcoming Milan Fashion Week seems to be heavily influenced by British designers. The fashion capital of Lombardy will be hosting two iconic figures from London for the first time on its men's calendar this season. London-based designer Martine Rose, seen as a rising star in men's fashion, and Dunhill, an established British luxury brand and part of the Richemont group, will be gracing the Milanese ramps. The creative director of Dunhill, Simon Holloway, is set to display his sophomore collection in Milan alongside Rose. They are both scheduled to present their collections on Sunday, June 16, in the company of another well-known UK label, JW Anderson.

Men's Fashion Week, occurring in Milan from June 14 to 18, and showcasing Spring-Summer 2025 collections, plans to follow a similar programme as its previous iteration. A hefty 84 events consisting of shows, presentations, and special functions are planned, increasing from 72 in the January edition. "This is a record for several years," noted Carlo Capasa, the Italian Fashion Chamber (CNMI) President. He announced the program lineup promising an exceptional Fashion Week.

Analysis of the program shows there will be fewer physical shows than the winter edition, with 20 actual stages including a double set by Giorgio Armani. Also on offer are four digital showcases, kicking off with Chinese label Valleyouth. This transpires on Tuesday, June 18's closing morning, followed by Paris Fashion Week.

However, six popular names, including Stone Island and Pronounce, will be missing from the Milan runways this June. These absences are compensated by the introductions of Martine Rose and Dunhill along with two prominent returns. Moschino is making a comeback in men's fashion under the new creative leadership of Adrian Appiolaza. The fashion giant of Aeffe Group is set to initiate the Week on Friday, June 14, with the reveal of its women's pre-collection for Spring 2025. Moreover, Luca Magliono's brand, Magliano, is honored as Pitti Uomo's special guest.

Of course, the schedule is rounded out by big names in Italian fashion from Giorgio Armani to Prada, Dolce & Gabbana, Fendi, Dsquared2, and Zegna. The labels will showcase their collections along with long-standing favorites like Neil Barrett and MSGM. MSGM's designer, Massimo Giorgetti, is going to be the center of attention with his brand's 15th-anniversary celebration, presenting his men's collection alongside women's pre-collection for Spring 2025.

Along with these, Capasa highlighted the addition of eight new names – David Koma, Ascend Beyond, Cortigiani, Des_Phemmes, Diomene, Gams Note, GR10K, and Henrik Vibskov – presenting the rich program. Vibskov, who is also part of the Scandinavian Manifesto project at Pitti, will be part of a new initiative by the Camera della Moda, CIFF Showrooms Milan in collaboration with Danish Copenhagen International Fashion Fair, where six other Danish brands will display their collection.

Despite significant challenges faced by the industry at the beginning of the year and a slump in e-commerce platforms that hit many retailers, Capasa remains optimistic. He promises an exciting Fashion Week full of parallel events, kicking off with an exhibition and evening celebration by Canali for its 90th anniversary. The week will close with a grand party hosted by the CNMI on Monday, June 17.