Kate Hardy’s Sustainable Techniques for Eco-Friendly Cleaning Using Luxury Home and Laundry Products

When sustainable living often means sacrificing style, Australian entrepreneur Kate Hardy is challenging conventional approaches. As the CEO and founder of Home & Laundry, she’s created a line of eco-friendly cleaning products that proves sustainability and luxury aren’t mutually exclusive: they’re the perfect match.

For years, environmentally conscious consumers faced an impossible choice: purchase effective cleaning products wrapped in guilt-inducing plastic, or opt for eco-friendly alternatives that came in packaging they wanted to hide under the sink. The Gold Coast resident Kate Hardy, a mother of three, experienced this problem firsthand.

“Every eco-friendly laundry detergent I tried came in packaging that looked like it belonged in a cupboard hidden away, not my beautifully curated laundry room,” Hardy explains. “And the luxury brands I actually wanted to display? Drowning in plastic that made me feel guilty every single time I tossed another bottle.”

This daily dilemma sparked an idea that would transform into Home & Laundry: a brand that’s now making waves in both Australian and US markets.

Home & Laundry specializes in laundry sheets and pods as well as dishwashing sheets and pods that are completely plastic-free, plant-based and free from harsh chemicals. But what truly sets the brand apart is its commitment to aesthetic sophistication. The sleek, gold-accented packaging turns ordinary cleaning products into display-worthy items that elevate any laundry room or kitchen.

“I wanted something that was really good for the environment, something that moms could feel comfortable washing their children’s clothing in,” Hardy shares. “But I also wanted something luxurious, something I was proud to have on my countertop.”

The dissolving perforated sheets provide high convenience because they eliminate the requirement for plastic jugs and measuring cups, and eliminate messy spills. Modern families who want sustainable home care solutions find the product’s combination of simple use, effective results and attractive design to be appealing for modern families seeking sustainable home care solutions.

Home & Laundry operates with actual sustainability because the term “eco-friendly” has turned into a marketing tool that businesses use. More than 90 percent of companies which declare themselves plastic-free actually use plastic materials in their product packaging. Hardy’s dedication to his work extends beyond the surface level.

This zero-compromise approach to sustainability extends to the product formulations themselves. Every Home & Laundry product is:

For families concerned about toxins and environmental impact, these products offer genuine peace of mind without the typical eco-product trade-offs.

Home & Laundry wasn’t initially part of Kate and her husband Lee’s business plan. The idea emerged organically from a real-life problem. “One day I told my husband I was sick of the tacky blue laundry boxes ruining my laundry’s beautiful aesthetic,” Hardy recalls. “That frustration turned into inspiration.”

After, the Hardy family decided to create something different. Having worked together through wholesale businesses for years, the transition to e-commerce presented new challenges but also new opportunities.

“Everything we do is in-house and family-run, which comes with its fair share of challenges but it also makes every milestone feel personal,” Hardy notes. “Home & Laundry has truly been a labor of love from our family to yours.”

The Hardy family’s entrepreneurial spirit runs deep. Their daughter Chloe has launched her own successful brand, Dupes & Co.

Hardy wants to change normal home activities because they help people practice self-care and purposeful living. She believes that when people use beautiful and well-designed products, their everyday tasks become more enjoyable.

“I wanted to create something you’d be proud to leave out on your counter,” she explains. “Something that makes you feel good, not just because it’s better for the earth, but because it elevates those small, mundane rituals into something a bit more special.”

This philosophy extends to Home & Laundry’s subscription model, designed to help busy families maintain their sustainable routines effortlessly. Never running out of eco-friendly detergent means one less barrier to consistent, sustainable living.

Following strong success in the Australian market, Home & Laundry launched in the United States in October 2025. The brand is meeting customers where they already shop.

The timing couldn’t be better. American consumers are increasingly seeking sustainable alternatives that don’t require lifestyle sacrifices. The conscious consumerism movement has created demand for products that align with environmental values while delivering on performance and aesthetics.

Hardy’s recent appearance on The Rhonda Swan Show in New York City introduced her brand to a broader American audience, showcasing how Home & Laundry bridges the gap between sustainability and style.

For others looking to build values-driven brands, Hardy offers straightforward wisdom: “Don’t wait until everything is perfect to start: just begin. You’ll figure out so much along the way.”

She emphasizes the importance of staying true to core values rather than chasing trends. “In this industry, it’s easy to get caught up in trends, but the real magic happens when you stay true to your ‘why,'” Hardy advises. “For us, it’s about creating products that make everyday moments feel a little more beautiful, sustainable and intentional.”

Home & Laundry shows the developing trend of sustainable living, which allows people to protect the environment without sacrificing their aesthetic preferences. The popularity of sustainable products which match consumer values and lifestyle goals proves that luxury brands can achieve sustainable design according to Hardy’s business model.

“I believe luxury and sustainability can coexist,” Hardy affirms. “We don’t have to sacrifice one for the other. In fact, when we align beauty with purpose, we elevate both.”

The Home & Laundry service provides Australian and American families with effective plastic-free cleaning products which also serve as beautiful home essentials. People can enjoy sustainable living because it enables them to experience environmentally friendly practices through their daily life.