Ulta's Most Awaited Sale of the Year Returns

If you treat your beauty calendar the way some people treat fashion week, consider this your official notice: Ulta Beauty’s semi-annual 21 Days of Beauty sale is back, bringing three weeks of deep discounts across makeup, skin care, hair care, fragrance, tools and more.

The major shopping event has become a seasonal ritual—cult favorites, luxury staples and TikTok-viral essentials can drop up to 50 percent off. New deals rotate daily while supplies last, making it one of the most anticipated (and strategic) beauty shopping events of the year.

While the full daily calendar is still rolling out, Ulta has shared a preview of select upcoming deals. Below, we answer your biggest questions about the event and break down what’s confirmed so far so you can start planning your shopping list.

Ulta’s 21 Days of Beauty is a limited-time event featuring Daily Beauty Steals—deeply discounted products available for just 24 hours—as well as Weekly Beauty Steals, which remain on sale for a full week. Shoppers can score up to 50 percent off makeup, skin care, hair care, fragrance, tools and more, with new deals launching each day.

Offers are available in-store and online while supplies last, and Ulta Rewards members, especially Platinum and Diamond tiers, often receive added perks like early access and free shipping on select Beauty Steal purchases. The event runs from March 6 through March 26, so planning ahead is key to securing the most coveted picks before they sell out.

One of the biggest draws of 21 Days of Beauty is the range of brands included. Expect a mix of cult-favorite legacy names, buzzy indie brands and luxury classics spanning categories from makeup and fragrance to skin care and hair care. Brands include MAC, Urban Decay, Fenty Beauty, Clinique, amika, Briogeo, Armani and more, with deals rotating daily.

Want the full list of every product and deal? Bookmark this page—we’ll update with the complete, day-by-day 21 Days of Beauty list (with shoppable picks and best buys) as soon as the sale launches on March 6.

Alongside daily deals, Ulta will feature Weekly Beauty Steals offering up to 50 percent off select products for an entire week. These include markdowns across categories—look for makeup favorites, hair care essentials, tool deals and skinc are classics—all available longer than the 24-hour Daily Beauty Steals.

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