"Top New Fragrance Picks for August"

According to Statista, the fragrance category is becoming increasingly popular as people seek to express their individuality and enhance their personal style. This is the case worldwide, though the U.S. leads the market in revenue generation. This year alone, the fragrance market is projected to generate a revenue of $59.87B across the globe. Vanilla continues to be the top trend, and cherry scents are on the rise. Genderless fragrances are also still in demand. All three of these categories, and more, are represented below in our list of the best new fragrances launches.

The vanilla-forward Burberry Goddess has been a huge success, and the new fragrance launch is a deeper and more intense version. “My goal was to continue expanding upon the unique extraction and layering of vanilla found in the original Burberry Goddess Eau de Parfum, to deliver a rich new experience with a deepened intensity,” says Amandine Clerc-Marie, master perfumer. “I am delighted with the final fragrance and excited for everyone to explore vanilla through a new lens.”

Quatuor Vanilla, Lavender Essence, Patchouli

This new scent, exclusive to Ulta Beauty, is a cozy hug of sweet vanilla, but in a sophisticated way. “It’s a warm and dreamy skin scent with just the right amount of sweetness that I developed with my daughters—and me—in mind,” says founder Courtney Somer. “An extension of our classic 11 11 fragrance, this scent is an unexpected take on vanilla and creates the feeling of being wrapped up in cashmere.”

Sea Salt, Star Apple, Vanilla Créme, Marshmallow, Passionflower, Sheer Amber, Skin Musk, Teakwood

New from Kristin Cavallari‘s brand Uncommon James, this is the founder’s first foray into fragrance. Additionally, the brand is one of the first in the industry to display the full ingredient list on the product packaging and the brand’s website.

“I wanted to know what ingredients were in the fragrances I was using, but struggled to find a brand that offered that level of transparency,” says Cavallari. “So, when creating Hard Feelings I knew I wanted to tell our customers everything in it so they can feel confident about wearing it. I’m thrilled for it to be our first fragrance. It’s sexy, moody, complex and embodies the duality of soft femininity and strong masculinity. It’s unlike anything you’ve ever smelled before, and I cannot wait for everyone to wear this.”

Pink Pepper, Bergamot, Rose, Hibiscus, Incense, Tobacco, Atlas Cedarwood, Sandalwood, Upcycled Orcanox

Get ready for fall with this warm gourmand fragrance that the brand calls “mood-lighting in a bottle.” According to NEST, founder Laura Slatkin was inspired to create the new scent “after a memorable evening at one of Manhattan’s most iconic bars famous for its eclectic crowd, art-deco décor and live music. As she settled into the warmth of the dimly lit leather banquettes and leaned in a little closer to the conversation over the soft melody of the piano, she knew she had to capture the languid intimacy that lingered in the air that night with a fragrance that invites you to pause at every pleasure.”

Vanilla Bourbon Absolute, Orange Bitters, Brown Sugar, Night-Blooming Jasmine, Soft Musk

The brand’s first floral gourmand fragrance, this scent is described as “a vanilla lover’s dream.” It has that creamy, sensual, addictive quality, but it’s also uplifting and bright thanks to its floral dimension. (The cheery, yellow bottle lends to that, too.) According to the brand, “this new scent embodies the essence of a woman who trusts her instincts and nurtures her creative potential. As she connects with the natural world, she discovers her own captivating power, seamlessly transforming dreams into reality.”

Vanilla Duo, Vanilla Orchid, Marine Ozonic Accord

If you love cherry scents, add this new one from the Aussie fragrance house to your wish list. This sweet, citrus-floral fragrance is “a bold and mischievous celebration for the vibrancy of life. It reminds us to let go and live in the moment, because tables were made for dancing on, and life was made for living.” Who doesn’t love that?

Mandarin, Pear, Anise, White florals, Cherry, Vanilla, Benzoin, Green Patchouli

As people look for new ways to wear fragrance (and layer it), this innovative solid stick offers a fun approach. The alcohol-free, twist-up stick glides onto skin, imparting an amber-floral scent with highlights of lychee and mandarin orange. It’s great for travel, and both men and women will love it. Plus, it also contains skin-care ingredients like hydrators and antioxidants.

Litchi, Cassis, Mandarin Orange, Peony, Water Lily, Jasmine, Ambroxan, Praline, Vanilla, Musk, Oak Moss

Taking inspiration from Anderson’s meditation and fitness app (it’s also called HeartStone), this fragrance is meant to calm your mind and make you feel more grounded. “Meditation is an important part of my daily wellness routine, and creating a scent to support reflection and inner work was a natural evolution of the newest offering in my method, HeartStone,” says Tracy Anderson, founder of the Tracy Anderson Method. “HeartStone is a gentle practice everyone can explore to enhance performance and workout with more intention. Now with the fragrance, you can reach an all new level of Zen and relaxation.” We also love the hand-carved rose quartz stone cap, which promotes love and healing.

Rose, Lemongrass, Geranium, Patchouli, Lavender, Rosemary, Musk, Vanilla

For all of you who treat your dog better than you do yourself, this new scent is for you (well, really it’s for them). Dolce&Gabbana’s first alcohol-free fragrance for dogs, it was inspired by Domenico Dolce’s love for his dog Fefé. Spray it on your hands or a brush and then give your little pooch a nice massage and some well-deserved pampering. Or, just give their back a quick little spritz.