Jelly Roll Flaunts Legs in Daisy Dukes for New Beverage Ad During Weight Loss Journey

Whatta man! Jelly Roll exuded confidence as he showed off his legs in a pair of Daisy Dukes in a new beverage commercial amid his weight loss journey.

The country singer, 40, appeared in the new ad for Zevia, a zero sugar, zero artificial soda, on Monday, March 10. In the commercial, Jelly Roll drove a red pickup truck to a rest stop with a gas station, motel and diner. He emerged from the car wearing a white shirt underneath a blue cutoff flannel, which was paired with light-wash cutoff shorts and black cowboy boots. The “Save Me” hitmaker also sported black sunglasses as he ran a hand through his mullet.

Two young boys watched in awe from across the street as Jelly walked over to a Zevia refrigerator and grabbed a can of the drink, all while Salt-N-Peppa’s “Whatta Man” played in the background.

“Jelly Roll in a Zevia commercial? This is huge,” one of the boys said. “By choosing him as a spokesperson for their zero-sugar soda with zero artificial ingredients, Zevia is dismantling the notion that ‘real men’ cannot be conscious of what goes into their bodies. Mr. Roll, now, quite literally is the poster child for sweet authenticity.”

Jelly then turned to the camera and flashed a huge smile as he held up his can of Creamy Root Beer Zevia, which is his favorite flavor, the CMT Music Awards winner told People.

Jelly, whose real name is Jason Bradley DeFord, also told the outlet that he decided to do the commercial because he wanted to help spread the message that men should be mindful of what they eat and drink.

“I think being honest about that choice and the ongoing commitment (and slip-ups) has helped people feel like they aren’t alone if they are going through something similar and that’s why I wanted to be honest with my health journey,” he said.

The “Need a Favor” singer, who has been on a weight loss journey filled with ups and downs for nearly 10 years, also explained that he became more conscious of what was going into his body in the past few months due to “partly age and partly just being where I am in my life.”

“Looking at my family and knowing I want to be here as long as possible that I really had to make a choice and constant decision to keep up that choice when it came to what I end up consuming-physically and mentally,” Jelly added. “Finding options that help me keep that going was important to me, and making sure you evaluate what is in the stuff you’re consuming has been a game changer for me.”

In 2015, Jelly weighed more than 500 pounds, he revealed in a 2018 Instagram post. However, after learning about his weight at a doctor’s visit, he only spiraled further out of control and coped with the news by eating more food, drinking more liquor and doing drugs. It wasn’t until 2016 when he took his health seriously and lost about 200 pounds.

Unfortunately, Jelly hit a rough patch in 2018 and began overeating and overdrinking again, which led him to gain back 60 pounds. He didn’t give up, though, and continued his weight loss journey.

Jelly saw steady progress, and by April 2024, he told People that he lost about 70 pounds. “I’ve been really kicking ass, man. I’m doing two to three miles a day, four to six days a week. I’m doing 20 to 30 minutes in the sauna, six minutes in a cold plunge every day. I’m eating healthy right now,” he said.

In another update in October 2024, Jelly said he was “officially down a hundred f–king pounds.”

“I feel this good just losing 100 pounds. I’m 420-something now,” he said on “The Joe Rogan Experience” podcast. “I’m walking around different, talking different, my shoulders are setting different, I’m moving different.”