Hailey Bieber: A Supportive Influence for Justin in His High-Stakes Fashion Business Venture

Justin Bieber is switching things up by launching a new fashion brand and stepping aside from his old one, and an insider exclusively tells Life & Style how his business savvy wife, Hailey Bieber (née Baldwin), is helping him become a whole lot sharper and more ruthless with his business affairs in general.

“The situation with Justin and Hailey right now is extremely high stakes because they’ve both spent the last year assuming more and more control over their business affairs and careers,” the insider explains. “Justin in particular has overhauled his entire organization, shuttering his old Drew House fashion brand and spending huge amounts of time on launching his Skylrk venture, which is much more ambitious than anything he has tried before.”

The insider shares that “Hailey is already on her way to becoming a true beauty industry mogul with her skincare line, but she is just as much of a stakeholder as Justin is in anything he tries to get off the ground.”

“What they want as a couple and a family is to chart their own destiny, and with Justin’s split from Scooter Braun, he’s well on his way to that goal, but if Skylrk is going to work, he has to sell millions of sneakers and T-shirts,” the source admits.

According to the insider, there “aren’t any short cuts in the apparel business and this is already his second try at success after Drew House petered out.”

The “Baby” singer, 31, is “lucky” to have Hailey, 28, by his side during this business venture as she is a “calm, humble and realistic person.”

The Rhode founder is “not going to let Justin ruin his life or career as he embarks on this new chapter, and she has always been a very positive force in his life,” the insider adds.

Although the Grammy-winner can get “emotional” as he is “overly-passionate about almost anything,” Hailey is able to “pull him back from the ledge and look at the big picture, and that’s exactly what she’s been doing. She’s better than anyone at that.”

Justin Bieber and Hailey Bieber.

Justin and Hailey, who welcomed their son, Jack Blues Bieber, on August 22, 2024, are entering a transformative time in their family and personal lives. The model played a massive power move after selling Rhode to E.L.F in May for $1 billion.

In order to excel in their careers, the couple has cut off people who were once part of their inner circle … and they had “no regrets” doing it.

“[Hailey and Justin’s] so-called friends are clearly anything but friends or trustworthy, which is something they were suspicious of towards the end,” a second source exclusively told Life & Style in a story published on June 4. “And now it’s just proven they were right.”

“Justin and Hailey are both very happy with who they have in their lives at the moment. They are extremely close to their pastor Judah Smith and his wife, Chelsea,” the second added. “Judah and Chelsea have been married since their early twenties and are great role models for a healthy marriage.”