Get in shape at home with Davina McCall's incredible Black Friday deal - OK! Magazine

Want to improve your fitness this Christmas but deterred by the cold weather? Well, a Black Friday offer for a significant discount on Davina McCall's fitness app might be just the motivation you need.

The days of home workouts restricted to step aerobics and worn out DVDs are long past. McCall's fitness app, 'Own Your Goals Davina', offers numerous health and fitness resources including remote workout routines and expert advice on topics from healthy meals to dealing with menopause.

With an extensive library of over 1,000 online workouts, 600 healthy recipes and 200 wellness advice articles, there's something for everyone, no matter your fitness goals.

The service runs on both Android and iOS. To incentivize more sign-ups, the brand is slashing its annual subscription cost by a massive 60% in a Black Friday deal, lowering it to a compelling £45.99–a significantly cheaper alternative to a gym membership.

McCall shared her enthusiasm for the service, stating, “I have genuine enthusiasm for helping people workout in a way that best fits their lifestyle. Regular physical activity is an effective tool for boosting confidence and promoting physical and mental health. I've always enjoyed experimenting with various exercises to keep my fitness routine interesting. The Own Your Goals platform was created to leverage technology to make fitness more accessible. It facilitates convenient at-home workouts, offers various challenges and programmes, and is fully compatible with desktop and mobile devices.”

For those secretly longing to try out popular dances like the Cha Cha or the Paso, without fear of being critiqued by the likes of Craig Revel Horward, the Dance Fit workouts featuring Oti Mabuse and Davina McCall are a fun alternative. These workouts are designed to enhance cardiovascular fitness, flexibility, muscle tone and motor skills while keeping it enjoyable.

McCall has gained recognition as a health and wellbeing advocate in recent years, largely due to her best-selling book Menopausing. The Own Your Goals Davina platform also gained popularity during the pandemic, as fitness enthusiasts explored options to exercise at home.

Unlike Pelaton and similar services, the Own Your Goals Davina platform doesn't require purchasing expensive equipment or allocating space for storage. The Black Friday offer marks the most generous discount to date on the popular app, part of a range of offers for those aiming to boost their health as we move into 2024.

The brand is one among several fitness brands that have launched their biggest discounts early. Other noteworthy Black Friday deals now live include Under Armour, Amazon and Sports Direct. Similarly, GymShark plans to launch their sale on November 16, much ahead of the official Black Friday date of November 24.