"Amazon Declares Prime Day 2024 with Bargains Starting at Just $7"

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Mark your calendars, shoppers — Amazon Prime Day is back and it’s right around the corner. The retailer just announced that it’s kicking off its biggest sale of the year on July 16 and 17, and after a year of waiting, you can finally score thousands of markdowns across every department. But if you already have a full shopping list, Amazon has plenty of early Prime Day deals happening right now that are just as add-to-cart-worthy. To help you get a jump-start on these savings, I rounded up 25 picks from beauty, activewear, wellness, and footwear, starting at $7 — just be sure to sign up for a free 30-day Prime membership trial to take advantage of the best Amazon Prime Day discount this Fourth of July weekend. Below, you’ll find must-have on-sale items that are up to 67 percent off right now.

Browsing through Amazon’s endless deals can feel overwhelming. Instead of sorting through countless pages, I recommend starting with these five best deals across categories. Save on workout gear with these Asics Gel Kayano 29 sneakers and a three-pack of tank tops that’s up to 50 percent off. And for sore muscles, try this on-sale pain relief cream that more than 11,000 Amazon shoppers swear by. Plus, for under $17, upgrade your beauty routine with a hair-strengthening mask and a skin-smoothing body cream.

It’s never a bad idea to give your hair a refresh, especially while you can nab a few hair care items on sale. Tackle hair loss with growth solutions such as First Botany’s Biotin Hair Shampoo and Conditioner Set along with Wild Growth Hair Oil for as low as $10. If you have thin hair, Biolage’s Volume Bloom Shampoo creates a full-looking mane, and best-selling formulas like this dandruff shampoo and deep conditioning mask are just under $16.

As for skincare, you can give your collection a refresh for less than $30. Get a glowing complexion with the $12 Corsx Advanced Snail 96 Mucin Power Essence Serum that’s used by Emily Ratajkowski. You can also find a ton of discounted retinol treatments, like the $19 RoC Retinol Correxion Eye Cream which will smooth facial fine lines and wrinkles. For your body, the Nature Well’s Retinol Advanced Moisture Cream will deeply hydrate and firm your skin. And for the least-greasy sun protection this summer, don't miss Neutrogena's famously lightweight SPF, now $9.

Starting at $13, save on new activewear pieces — including biker shorts and a buttery-soft tank top — that’ll help you beat the heat. If you really love a steal, this set of three medium-support sports bras are marked down to $30 — that's $10 each! Another great find: This 24-percent-off exercise dress keeps things breezy and lightweight.

Swap out your old, battered sneakers with these new pairs from fan-favorite brands. When it comes to lifestyle kicks, these on-sale Puma Cali sneakers will elevate your white sneaker collection. While you’re at it, take $30 off versatile and timeless styles like the New Balance Fresh Foam X More V4 sneakers and Dr. Scholl’s Time Off sneakers. But the most noteworthy discount? Asics’ Gel Kayano 29 running shoe that’s now 44 percent off. And if you’re looking for a budget-friendly option, try Adidas’ RunFalcon 3 sneakers that are 31 percent off.

Improve your wellbeing with these on-sale health-focused items. Soothe body aches with topical pain relief solutions like Magnilife’s Foot Cream and Boiron’s Arnicare Gel, while these $9 compression sleeves reduce discomfort in your legs, too. Amazon even slashed its prices on big-ticket fitness equipment, such as a now-38-percent-off portable walking pad. And if you’re all about oral care, these $7 tongue scrapers are the ultimate hack for fresh breath.

Amazon Prime Day is Tuesday, July 16 through July 17, but you can already start browsing for the best must-have items to add to your cart. Keep in mind, though, not every deal runs for the entire savings event; discounts available on either day or both. And if you want to start shopping early, check out Amazon’s deal section that drops new markdowns daily.

You can expect hundreds of thousands of deals across all categories, including beauty, fashion, home, electronics, and more. There are also lightning deals with limited-time discounts on select products. In previous years, the retailer has lowered prices on popular beauty brands like Neutrogena and Laneige, as well as sportswear brands like New Balance, Under Armour, and Adidas. Additionally, big-ticket fitness equipment and electronic devices from premium brands like Apple and Samsung were on sale last year.