Makeup: Readers' Choice Awards

FAVORITE EYEBROW PENCIL

Anastasia Brow Wiz ($25)

No matter your preferred brow aesthetic, this ultra-fine tipped brow pencil provides realistic strokes for a natural enhancement.

“This makes it so easy to do your brows without overdoing it. You can layer the product without it getting streaky and it stays on all day.”

Marina K., 27

BUY NOW – $25

FAVORITE TINTED BROW GEL

Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel ($26)

Water-resistant and smudgeproof, this buildable, volumizing brow gel will have brow hairs standing at attention no matter what the day brings.

“This is my favorite brow gel! I have thick brows and it keeps them in place without looking like I have anything on them. So natural.”

Anna E., 36

BUY NOW – $26

FAVORITE LIQUID LIPSTICK

CHANEL Le Rouge Duo Ultra Tenue ($48)

With an ultra-saturated liquid lipstick on one end and a super shiny gloss on the other, this chic lip duo is all you need for maximum color payoff and glossy sheen.

“It’s so easy to apply and the color is beautiful! I can wear it with full glam or minimal makeup.”

Jenny M., 38

BUY NOW – $48

FAVORITE HIGHLIGHTER

Charlotte Tilbury Beauty Light Wand ($42)

A light wash of color and lots of shimmer make this versatile highlighter wand perfect for shimmery blush looks or simple highlighted accents.

“A little goes a LONG way and it blends so well. I absolutely love the shine it gives, and I always get so many compliments when I wear it.”

Christine J., 42

BUY NOW – $42

FAVORITE EYESHADOW PALETTE

Chella Beauty chella + velabeauty blushing rose eyeshadow palette ($47)

Packed with skin-loving ingredients like vitamin E and coconut oil, these lush, rosy eyeshadow shades sit beautifully all day.

“This palette deserves every bit of its five stars! The palette itself is stunning and the shade selection is versatile enough for both everyday wear and more dramatic, evening looks. But, what really impressed me is how blendable these shadows are. The formula is incredibly smooth and easy to work with. There’s no patchiness or chalkiness, just pure pigment that stays vibrant all day long. It’s beautiful, versatile and beginner-friendly—truly gem in the world of makeup!”

Jennifer C., 46

Plus, Use code NB10 for 10 percent off now through November 30.

BUY NOW – $47

FAVORITE EYESHADOW PRIMER

Glo Skin Beauty Essential Eye Base ($28)

Vegan and free from various sensitizing ingredients, this color corrector can be worn by itself or under makeup for a bright, wide-awake look.

“Love the coverage it provides and it’s not drying.”

Chanda A., 46

BUY NOW – $28

FAVORITE BROW SERUM

Grande Cosmetics Brow Serum ($73)

This brow serum is all you need for the full, fluffy brows of your dreams. Plus, it is dermatologist-tested with clinically proven results in as little as six weeks.

“I swear by this serum! I have been using it for months and my brows are nearly three times as thick as they were before.”

Samantha F., 34

BUY NOW – $73

FAVORITE MATTE LIPSTICK

GXVE Beauty I’m Still Here High-Performance Matte Liquid Lipstick ($17)

Straight from the mind of Gwen Stefani, this high-performance, longwear liquid lipstick provides outstanding color payoff, is easy to remove and has a clean, vegan formula.

“This lipstick applies so smooth, the colors are so gorgeous and I love how it stays on for so long without fading.”

Jessica L., 33

BUY NOW – $17

FAVORITE FOUNDATION

Lancôme Teint Idole Ultra 24H Long Wear Matte Foundation ($57)

Available in 55 shades, this breathable yet waterproof, long-lasting foundation is perfect for a no-makeup makeup look or a full glam moment.

“This is my holy grail of foundations! It’s so silky smooth, melts directly into your skin and makes your skin look flawless.”

Donna D., 42

BUY NOW – $57

FAVORITE LIP MASK

Laneige Lip Sleeping Mask ($24)

This viral leave-on lip mask is enriched with antioxidants, nourishing coconut oil and vitamin C for an instant solution to dry, dull lips.

“It’s the most moisturizing lip mask and it stays on all night. My lips feel so good the next morning.”

Shaunna C., 35

BUY NOW – $24

FAVORITE MAKEUP BRUSH

LARUCE Beauty LR334 Angle Contour Brush ($15)

The vegan, polyflex fibers on this angled brush make makeup application a breeze. Keep this one in your kit to help bronzer and blush hug your cheekbones for the perfect contour.

“This brush is very soft. I like that it is angled to get under my eyes and along my hairline. It also holds foundation well.”

Cyndi C., 39

BUY NOW – $15

FAVORITE LIP LINER

MAC Cosmetics Lip Liner Pencil ($25)

A classic for a reason, this creamy lip liner comes in highly pigmented shades of nude, brown, pink and red, and has a formula that won’t skip or drag.

“I used this one time and fell in love with how smooth it goes on, and the fact that it stays on all day.”

Callie M., 41

BUY NOW – $25

FAVORITE EYELINER

MAKE Beauty Continuum Gel Eyeliner ($23)

Get precise looks that last all day with this silky gel eyeliner with a built-in sharpener and blending brush.

“This is a great eyeliner. It goes on so easily and the sharpener keeps the end perfectly in a point, so you don’t have to look for a sharpener.”

Evelyn H., 34

BUY NOW – $23

FAVORITE POWDER BLUSH

NARS Powder Blush ($34)

With an iconic color payoff in an updated formula, this blush boasts 16-hour wear with a completely weightless feel.

“This is by far my favorite blush ever. It can be applied lightly for a natural finish or built up for a full glam look. 10/10!”

Meghan L., 37

BUY NOW – $34

FAVORITE LASH SERUM

Nulastin LASH Follicle Fortifying Serum ($79)

Powered by Elastaplex technology, this lash serum supports eyelash growth and anchors follicles at the root for reduced shedding.

“I can’t believe how much longer and thicker my lashes are after only two weeks of using this serum. One of my favorite products ever.”

Riley N., 42

BUY NOW – $79

FAVORITE LIP BALM

Poppy & Pout Lip Balm ($10)

This flower-powered lip balm combines handcrafted formulas, eco-friendly packaging and 100-percent natural ingredients for a perfectly nourished pout.

“I have the driest lips on this planet. This balm made a difference in one night of using it. I went from cement lips to silk. Even my husband, who notices absolutely nothing, noticed that my lips looked fuller. This is a produce one would be wise to keep in multiple nooks in their life.”

BUY NOW – $10

FAVORITE CONCEALER

tarte Creaseless Creamy Concealer ($30)

This full-coverage concealer infuses nourishing niacinamide and cloudberry for a creaseless finish that leaves under-eyes fresh and bright.

“This is the best concealer I’ve ever used! The formula doesn’t cause any creasing and looks so natural, but still fully covers any dark circles. Highly recommend!”

Cassidy F., 28

BUY NOW – $30

FAVORITE MASCARA

Thrive Causemetics Liquid Lash Extension Mascara ($26)

Get the lash-extension look instantly with this water-resistant tubing mascara that won’t clump, flake or smudge. Plus, it has won numerous NewBeauty Awards!

“This mascara is the best! It enhances your natural lashes and highlights your eyes. I also love that it’s so easy to take off at the end of the day.”

Jill M., 39

BUY NOW – $26

FAVORITE MULTI-STICK

Wander Beauty On-the-Glow Blush and Illuminator ($38)

This vitamin E–enriched blush and highlighter combo is the all-in-one beauty tool to stash in your purse for a natural, glowy look anywhere, anytime.

“This is a wonderful product! It’s a two-in-one, so you don’t have to carry around a highlighter and a blush. It’s great on the go, lasts all day and is easy to use. I just ordered my third one!”

Nicole D., 35

BUY NOW – $38

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